Microsoft Turns Search on Its Ear With Cash Rebates!

Microsoft is hoping that its new search feature is a key turning point in the evolution of search. The software giant has introduced a cash-back feature to its Live Search service in an effort to gain ground in the search marketplace.

In its most aggressive and creative effort yet to challenge Google (Nasdaq: GOOG) in search and search advertising, Microsoft (Nasdaq: MSFT) has unveiled a plan to give cash rebates to consumers who use its Live Search and end up making online purchases.

Live Search cashback essentially shares advertising revenue with end users, providing a direct incentive to use Microsoft's search tool over that of rivals, most notably market king Google.