Flexible working attracts IT staff - 25th June 2008

Flexible working is second only to salary in attracting IT professionals to accept a new job.

Despite the attraction of working for home or part time, research by UK online recruitment site www.theitjobboard.co.uk revealed that the IT industry has a long way to go to truly embrace flexible working. Although 61% of IT professionals said they worked flexibly, almost half believed their company had yet to adapt to the whole flexible working culture. For that reason, a fifth of the respondents to the survey thought that flexible working affected their chances of promotion.

Alex Farrell, managing director of www.theitjobboard.co.uk, said that offering flexibility could be a key to attracting staff and combating the skills shortage.

"A flexible working policy is essential to many female IT professionals because it allows them to balance the demands of their career with family and childcare commitments. Employers have no time to lose in introducing this practice," said Farrell.

New Blog arrived : http://steps2invest.blogspot.com/

http://steps2invest.blogspot.com

This blog is an attempt to learn and share about Personal Finance.

I’ve tried to run away from finance. Maybe because I was not able to understand the jargons and the maths. But I guess ignoring personal finance worsens the situation. And the only way to get maximum out of your personal finance is to look it into its eye and grapple with it. You will come out stronger.

Check this out!

Top Story : Indian students are the best,rates Oxford University!

The Oxford University considers Indian students among the best in the world and would like more of them joining its campus, Chancellor Chris Patten has said. The university, which produced the likes of Prime Minister Manmohan Singh and Deputy Chairman of the Planning Commission Montek Singh Ahluwalia, has presently 257 Indian students on roll.

Todays Head Line : What are Stocks and should you invest in Stocks?

When you buy a share of a company you become a shareholder in that company. Shares are also known as Equities. Equities have the potential to increase in value over time. It also provides your portfolio with the growth necessary to reach your long term investment goals. Research studies have proved that the equities have outperformed most other forms of investments in the long term

This may be illustrated with the help of following examples:
a) Over a 15 year period between 1990 to 2005, Nifty has given an annualised return of 17%.

b) Mr. Raj invests in Nifty on January 1, 2000 (index value 1592.90).The Nifty value as of end December 2005 was 2836.55. Holding this investment over this period Jan 2000 to Dec 2005 he gets a return of 78.07%. Investment in shares of ONGC Ltd for the same period gave a return of 465.86%, SBI 301.17% and Reliance 281.42%

Therefore, Equities are considered the most challenging and the rewarding, when compared to other investment options. Research studies have proved that investments in some shares with a longer tenure of investment have yielded far superior returns than any other investment.

What precautions must one take before investing in the stock markets? Here are some useful pointers to bear in mind before you invest in the markets:
# All investments carry risk of some kind. Investors should always know the risk that they are taking and invest in a manner that matches their risk tolerance.
# Do not be misled by market rumours, luring advertisement or ‘hot tips’ of the day.
# Take informed decisions by studying the fundamentals of the company. Find out the business the company is into, its future prospects, quality of management, past track record etc
# Sources of knowing about a company are through annual reports, economic magazines, databases available with vendors or your financial advisor.
# If your financial advisor or broker advises you to invest in a company you have never heard of, be cautious. Spend some time checking out about the company before investing.
# Do not be attracted by announcements of fantastic results/news reports, about a company. Do your own research before investing in any stock.
# Do not be attracted to stocks based on what an internet website promotes, unless you have done adequate study of the company.
# Investing in very low priced stocks or what are known as penny stocks does not guarantee high returns.
# Be cautious about stocks which show a sudden spurt in price or trading activity.
# Any advise or tip that claims that there are huge returns expected, especially for acting quickly, may be risky and may to lead to losing some, most, or all of your money.

Though direct stocks have the ability to give the best returns, please see the time and effort required to be able to get the best out of it.

ICANN to vote on internationalized domain names! Tuesday, June 24, 2008 !

The organization that manages the world's most important Web address extensions--what goes after the dot in a URL--is to hold a vote on Thursday that could see an entire new generation of URLs made possible.

Proposals that could be voted through at the board meeting of the Internet Corporation for Assigned Names and Numbers (ICANN) include the introduction of internationalised domain names--those that do not use Latin characters--and companies being allowed to create their own top-level domains (TLDs) instead of using, for example, .com or .net. The highly contentious .xxx domain extension could also finally become a reality.

The policies that are to be voted on have taken around three years and US$10 million (£5 million) to formulate, ICANN president Paul Twomey told ZDNet Asia's sister site ZDNet UK on Monday. "This is the first time [ICANN will be voting on] the detail of how [such] applications would work," said Twomey. "The vote on Thursday will essentially be the board saying 'yes' or 'no' as to whether [these new domain extensions are] implementable."

Twomey said a 'yes' vote on the proposals would be followed by more work to turn them into legal propositions, which would then need further approval before turning into reality. There would also need to be a four-month public notification period, so applications would probably only be invited from the end of the first quarter next year, he added. "The excitement [on Thursday] is the confirmation of the policy, potentially, and people seeing how the whole thing will work," he said.

If the proposals go through, almost any extension will theoretically become possible, as long as it is 64 characters or less. Therefore, the .xxx domain extension could become possible as long as a suitable registrar is found--ICANN sunk the last such application in 2007, considering ICM Registry's application to be unsuitable. Companies or other organisations with trademarked names, however, will gain priority.

Guiness World Record Certificate in your name - Firefox 3!

On June 17th 2008, Firefox decided to set the Guiness Book of World Record for the most downloaded software in 24 hours. Mozilla foundation urged its users the world over to update their browsers by downloading the latest version namely Firefox 3. And the response was so massive on the D-Day that, there was an outage at the Mozilla data center for several hours. Once the servers were back online, the downloading continued and Firefox set the world record well within the 24 hours.

The record is 15,067,570 downloads (15 Million). Country wise, USA tops the list with a whooping 4 million + downloads. Surprisingly, sans the US, relatively small countries like Iran and France clocked more downloads than its larger counterparts like India and China.

If you are one of the people who downloaded Firefox on June 17th, then congratulations !!; You are a part of the Guiness Book of World Records. And the people at Firefox are ever too grateful to forget your valuable contribution.

So go ahead and download your own personalized Guiness Book of World Records Certificate (Ahem ... Firefox 3 Download Day Certificate that is) for helping set the record.

Companies Can Make Money With Widget Ads!

Selling advertising on entertainment-focused widgets such as Scrabulous or Zombies is about as easy as spinning straw into gold, yet there are plenty of people trying. And there are ways of generating revenue through specially focused widgets designed solely to sell rather than toss sheep. Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications. Widgets’ interactive features, their ability to be virally distributed and potentially be placed on a target’s own page makes the creations appealing to advertisers.
Where that leaves startups such as RockYou and Slide, which develop entertainment widgets, and the ad networks that cater to those applications, is still unclear. I’m waiting to see if enough users buy into ads shown on their fun widgets or click through enough transactional widgets to make a viable business. However, existing online ad networks and possibly a few new widget creation and advertising firms are already proving that widgets aren’t just fun and games.
WidgetBucks is one such widget-creation/ad network company making money with this approach. CEO and Chairman Matt Hulett says the company sees click-through rates of 0.5 percent to 1 percent with its ads, which resemble interactive, dynamic banner ads. The company expects to pull in $10 million in sales this year. The company’s approach, however, has come with its share of drama, as some publishers have complained about WidgetBucks’ rates and practices.
When it comes to making his widgets a success for advertisers, Hulett based his design on the theory that people using widgets for fun aren’t expecting to be engaged in commerce, but people in other venues (such as those reading a product blog, for example) might welcome widget advertising that shows the latest deals on a device.
“It’s kind of like pre-roll advertising,” Hulett said. “It’s really hard when the context is around having fun. People do not like monetization in front of those platforms and the CPMs are awful.”
A similar approach to using a widget as a more interactive ad rather than entertainment is Toyota’s new campaign for its Scion vehicles, which launched on Tuesday. This is an example of widgets as brand advertisement, which can be spread virally around the Internet. The idea is that consumers use the widgets on social media sites as an identification of their aspirations, much like one might wear a Nike shirt.
Adrian Si, an interactive marketing manager for Scion, says the firm is using widgets as an extension of the rich media banner ads it runs through Interpolls. Si is hoping to achieve the same 1 percent to 2 percent click-through rate Scion sees using Interpolls’ rich media banners. That translates to a 4 percent to 5 percent engagement rate. Scion will measure both click-throughs as well as the number of times the widget is installed on someone’s site.
“This could be more valuable [than banner ads],” says Si. “Obviously, it shows they have a lot of interest in the brand. On their MySpace pages they can put a whole bunch of stuff, so it must have meaning to them. It’s also an opportunity to get our brand in front of them every day.”
Listening to these two companies I realized that widgets aren’t a new business, but rather a new form of advertising and entertainment. Those focused on advertising are making money; the question is, will the ones focused on entertainment do so, too?